This is a great strategy that I learned from Eben Pagan. By “Moving the Free Line” your giving your customers a great deal of value up front and offering for it for  Free. When you give a ton of value up front, the customer start to wonder what it is they will receive when they employee you for your services.

Give something away for Free to your potential customer that is perceived to have the same value of their first purchase. By giving away something you will stand out from the crowd. If you give away more of what you or your competitors would charge for, then you’ll get a lot more prospects as customers. By “Moving the Free Line”, you’ll have more prospects coming to you and interacting with you, building a relationship and converting them into paying customers. By providing something of great value for Free on the front-end you can profit in the back-end.

Here are some example of “Moving the Free Line”. Let say your a restaurant that serves Italian food. Maybe you can provide your customers with a Free recipe of an appetizer that you offer. You may think this sounds a little crazy, but chances are your customers will want to try that appetizer while they are there. When they are at home they may try to make it on their own, and while they are making it, your restaurant will be on their minds. By doing something as small as this, there is a great chance that you will have repeat customers.

Some martial art schools offer two or three lessons for Free before there is any commitment to get potential students to at least give a try. Whenever the students join, they has to purchase a uniform and equipment through the school. Most martial arts schools have  contracts as well. By getting the potential students through the door and giving them something of value, they now have potential for future profit.

Lawyer usually give Free consultation before there is any commitment. This is a very good strategy. The lawyer is able to tell his potential client what he can and can not do for him. He or she will give the client some advice of value that they can take or not. It also acts as a job interview to see whether or not the client wants to hire the lawyer.

These are just a few examples of of “Moving the Free Line”. Can you think of a way that you could implement this tactic in your business. If you own a lawn care service, I’m not saying to cut yards for Free, but maybe you want to give tips to keep the grass green.

One way that you can give away Free content is by collecting your potential clients e-mail and sending them an e-book that provides them with Free content that compliments the service that you provide. If your interested in learning about creating an e-book, you can click here.

E-books are just one way to provide content. There are many other ways that you can “Move the Free Line” in your business. I hope this help to get the gears turning in your head.